One of my readers suggested it would be helpful if I gave regular progress reports, with screenshots, on how this case study is progressing. That sounds like a good idea to me as well, since it will help me track things better.
So, this week I’ve been running both Facebook ads ($3/day) and Adwords ads ($7/day). The site gets very little traffic organically yet (it’s only a month old), so nearly all the traffic is coming either from Facebook or Google. I have two main goals: boost my Facebook audience (people who “like” my page) and increase my list of email subscribers.
So how did things go this week?
Facebook subscribers: 951
Aweber List Subscribers: 21
Most days this week I’ve been getting just two or three subscribers a day. Most of my subscribers appear to be coming from Facebook.
Yesterday I tried a new strategy of reminding my Facebook subscribers to subscribe to my email list. That boosted my subscriber base up a bit for the day (five for the day).
I saw a big surge in traffic this week once I changed my Facebook ads to be more like what is recommended by Amy Porterfield in FBInfluence:
As you can see, I’m now averaging around 150 visitors daily. Many visitors visit multiple pages, so my overall page visits are usually over 300/day.
Please excuse the big black box! Overall, for this site’s Amazon tracking ID, I had 579 clicks this week. I assume many of these are free downloads, but I also had 57 purchases. Total earnings for the week = $17.28 (or $2.49/day).
Although the earnings are not much, it is boosting my commission rate for my other Amazon sites to the 7% level for the first time since last December!
Facebook Ad Performance
Being new to the PPC game, I don’t have much to compare my campaigns performance to, but I have been looking at what some others say is a good rate for Facebook ads CTR rates. Here is my current Facebook ad’s performance for this week (spending = approx. $3/day).
The CTR seemed very low to me, but after doing some research online, this ad actually seems to be performing above average. According to one expert, anything between .11 and .16% is considered “optimal” for Facebook ads:
I’ve been spending $7/day on Adwords ads. My site’s “quality score” tends to be around 5 or 6 for most of the ads I’m targeting – so not great, but not horrible either (I guess?).
Here are the results for this week:
As you can see, my CTR is nearly 3%. Is that a good rate? Well, according to Google Adwords Help (reported by seroundtable.com), 2% is the average CTR for adwords ads, so I’m a bit above average. I’m sure this campaign could be tweaked, however, and have even better performance.
Plans for the upcoming week:
I’m going to continue running these ads this week – Facebook at $3/day (my Facebook credit has now run out, so this will come out of my pocket) and Adwords at $5 day (until my $100 credit runs out). I am going to also try testing CPC versus CPM ads at Facebook, to see which performs best for me.
I’m still feeling a bit bewildered – I don’t know if I should be really happy with these results or not, but I’ll continue reading stuff online about PPC marketing and try to understand things better. Comments from you all are welcome as well, especially if you have experience in this field.
What do you think about these results? What would you do?