Another week, and more updates. According to Matt Cutts and the WebMasterWorld forum, there was (finally!) a Penguin refresh. I, like many other IM’ers, have been eagerly waiting to see how this refresh would affect Penguinized sites. On my end, there appears to be very little change in any of my sites. I had tried various strategies: deleting links, diversifying my anchor text, and so forth, but nothing seemed to matter. From what I can tell over at WebmasterWorld, many others have seen the same.
There was also a Panda update rolling out over the past couple of weeks, but can’t say I’ve noticed that one at all. Google’s Panda’s have never given me any grief (Penguins, on the other hand, are another story!).
And onto more details about my current site project. I’ve decided to reveal the actual domain name here, since it has already been made public on another IM forum. I had been reluctant to post it here in part because I know another marketer was developing a similar site in the same niche in a certain forum I participate, and I didn’t want him to feel I was copying his site, but he’s aware of it now – for better or worse – so that’s not an issue any more.
But I also know that this means that I open up my site and marketing strategy to be copied by others. However, given that this is a niche that is already quite competitive (with many similar sites out there – such as pixelofink.com, manybooks.net, freekindbooks.com and many, many more), and I’m going to have to compete regardless, and letting others see the “real site” will undoubtedly make for a more helpful case study.
So, without further ado, here it is: EbooksAddict.com
This week I continued on with my PPC marketing strategy. Currently I’m purchasing $3/day in ads from Facebook and $2/day in ads from AdWords. The previous week I was at $3/day for Facebook and $5/day for AdWords, so as expected, my paid traffic from Google dropped a little this week. However, Facebook likes and Aweber signups stayed about the same. Here are the current numbers:
Facebook Subscribers: 1103
Aweber list subscribers (double opt-in): 77
Last Monday = 51. Up 26 from last week, which was down slightly from 30 new sign-ups the previous week.
Earnings = $27.26 (last week=$27.54)
Paid submissions = $20 (up from $10 the previous week)
Amazon earnings = $7.26. Clicks = 562; Items ordered=12; Items shipped=10
(Amazon earning last week = $17.54. Clicks = 718; Items Ordered = 57; Items shipped =56)
Amazon earnings were down quite a bit this week, which I will keep an eye on for next week. Clicks were down a bit too, but that is probably attributable to getting less traffic due to less ad purchases from Google.
Traffic: 106 unique visitors a day on average/25 returning visitors a day on average (Last week, I was getting 137 unique visits a day and 20 returning visitors a day).
Traffic from Google was down, probably as a result of my decreasing my AdWords budget from $5 a day to $2 a day. However, I am seeing an increase in returning visitors to the site.
My Plans for Next Two Weeks: The Battle Of The Ad Networks
I’ve decided to spend one week pouring all my advertising dollars into Facebook ads (a whole $5!) and the following week doing the same with Google AdWords – to see where I get the best returns. Hopefully this will give me a better sense of where my money is best spent.
Let me know if you have any questions or comments below!