My Passive Income Online Blog

I’ve had several questions about how I backlink my sites. In all honesty, my backlinking strategy has changed a lot over the past few months and it differs depending on the site’s age, how competitive the keywords are and other factors. But I am developing a standard system for backlinking the new sites I am creating right now which I thought I would share.

One of the key strategies for me when developing backlinks is establishing link diversity. I want my backlinks to come from a variety of sources to look natural. Also, for my new websites, I want the backlinks to start out slowly for the first few weeks, again to mimic natural link building processes. After the sites are about a month old, I will increase the backlinking velocity, and after they are about three months old I don’t worry too much about how many backlinks I throw at them at one time (as long as they have a nice diversity already showing).

Here is how I am going about backlinking my new sites:

Month One

In the first month after I build the site, I use EzineArticles and TheLinkJuicer for building backlinks. I aim to post at least one article a week to EzineArticles, and in the resource box aim one link to the main page and one link to one of the secondary pages. Since most of these websites have at least five pages of supplemental content, I need at least five EzineArticles to link each supplemental page once.

EzineArticles usually does the trick for getting my pages indexed and ranking initially, and I also social bookmark the articles as well to make sure they get found and to give them a little more “juice” as well. Right now I’m using the free version OnlyWire to do my social bookmarking, although I have my eyes on BookMarkingDemon and hope to purchase it in the next month or so (not an affiliate link since I haven’t used it yet).

Next, I set up a campaign for each of my websites using TheLinkJuicer. I will set the campaign to create two new links a day to my new websites. This is a nice, slow link velocity that will not cause the site to “dance” around or incur any penalties. Mostly these are social bookmarking type of links, but there will also be a few blog posts and downloadable books as well, so it’s a nice diverse mix of links coming from TheLinkJuicer campaign.

Month Two

This month I will ramp up my backlinking effort, using Unique Article Wizard. I will submit one article to UAW that I will aim to get going out to at least 900 article directories and blogs at a rate of 30 a day. This will only provide a link back to the main keyword and one supplemental keywords, however.

I will also start creating some profile links to the main website – usually only around 50 during the second month, and allow my LinkJuicer campaign to continue to run at the rate of two links a day. Both the UAW submissions and the profile links may cause some “dancing” – but this won’t concern me too much at this point.

Month Three

During my third month, I will ramp up my backlinking efforts even more. I will create another couple of UAW campaigns, pointing links to my main page and more of my supplemental pages, create a couple hundred more profile links, and also do some article submissions to Article Blueprint and Free Traffic System (usually I use the same spun articles I created for UAW for these submissions as well). Also, I will have my VA create some Blog Blueprint posts for my main keyword terms (20 posts for each term). At this point, the BBP posts often result in a huge jump in ranking since these links are from mainly high PR blogs. During some point in this month I will also stop my LinkJuicer campaign to allow new campaigns to run for other, newer websites.

Evaluation

At the end of the third month and into the fourth month I will evaluate how my site is doing and how many backlinks are showing. If it looks like the sites are responding well, I may put them into “maintenance mode” meaning I create a very slow UAW submission that will last over the next couple of months but continue bringing in a steady stream of backlinks. If it needs a serious kick in the pants, I might have my VA throw another 400 profile links at it plus more aggressive article directory submissions.

Other Elements of My Backlinking Strategy

I also use SeoFastIndexer to help get my backlinks indexed. I use this for all my LinkJuicer links (this is easy because TheLinkJuicer provides a list of all the links in a downloadable .csv file), all my forum profile links and many UAW links. I don’t do this for BlogBlueprint posts or FreeTrafficSystem posts since these networks don’t provide you with information about their blog network (although I do find some of these through pingbacks and google alerts). Article Blueprint does tell you which directories your article has been submitted to, but unfortunately doesn’t provide you with the actual links, and I’m usually too busy/lazy to go find the links myself at this point but I may put my VA to work doing this.

Beside SEOFastIndexer, I hope to have my own network of indexing blogs at work in the next month or so as well which I will use in conjunction with Backlink Indexer Express to also help make sure my backlinks get found and indexed by Google (otherwise your backlinks have little value).

I’ll report back in a few months on how this strategy is working for me. I’ve been doing something similar to it for a few months now, so I’m feeling pretty good about it, but I may decide to change things up as well if I see any problems developing.

Edit 9/5/2010: I’ve made a few changes to the services I’m using but not the overall plan. To start, I’m using Sick Submitter now to create profile links automatically (freeing up my VA to do other work instead), and I am now using Backlink Indexer Express (BIE) to help get my backlinks indexed. I’ve set up a small blog network (four .info blogs and one .com blog) for BIE, and it seems to be working great!

Related posts:

1. Evaluating My AdSense Sites
2. Keyword Research for Adsense Sites